Variety

Do streaming platforms individualize or homogenize consumption? In this article, we show that pairs of users consume more of the same content after they start to use Spotify. This effect is largely driven by users' increase in usage, and not initiated from platform-directed search (e.g., playlists, recommendations).

Instead of purchasing individual content, streaming adopters rent access to libraries, with content being free at the margin. In this paper, we study how the adoption of music streaming affects consumers’ listening behavior.