Open Science

Tilburg Science Hub

An open science learning platform for students and researchers with 30,000+ monthly visitors from around the world.

Toward Open Science in Marketing Research

Open Science promises to increase the scientific rigor and credibility of research. In this article, we explore how to further advance its implementation in marketing research.

Builing a Strategic Advantage with Open Science

Fields of Gold: Scraping Web Data for Marketing Insights

This article develops a methodological framework that guides researchers in collecting data using web scraping and Application Programming Interfaces (APIs).

Open education

An overview about the various open education classes I've developed.

R Package "marketingtools"

R Package with selected functions that I programmed for some of my research projects.